Privacy Policy

Apex Physical Therapy

Last Updated: 2026

Apex Physical Therapy (“Apex,” “we,” “our,” or “us”) is committed to protecting your privacy and safeguarding your personal and health information. This Privacy Policy explains how we collect, use, disclose, and protect information obtained through our website and services.

1. Information We Collect

a. Personal Information

We may collect personal information you voluntarily provide, including:

  • Name

  • Email address

  • Phone number

  • Appointment requests or general inquiries

b. Health Information

Protected Health Information (PHI) is collected only in the context of care, intake, scheduling, billing, or treatment through secure systems—not through general website contact forms.

c. Website Usage Information

We may automatically collect limited, non-identifiable information such as:

  • IP address

  • Browser type

  • Pages visited

  • Time spent on the site

This data helps improve website performance and user experience.

2. How We Use Information

We use collected information to:

  • Respond to inquiries and appointment requests

  • Provide and manage physical therapy and performance services

  • Communicate about scheduling, billing, and services

  • Improve website functionality and content

  • Comply with legal and regulatory requirements

3. HIPAA Compliance & PHI Protection

Apex Physical Therapy & Performance complies with the Health Insurance Portability and Accountability Act (HIPAA) and applicable Massachusetts privacy laws.

  • PHI is accessed only by authorized personnel

  • PHI is stored and transmitted using secure, HIPAA-compliant systems

  • PHI is disclosed only as permitted or required by law

Patients receive a separate Notice of Privacy Practices that explains in detail how PHI is used and shared.

4. Website Forms & Email Communication

This website is not intended for the submission of sensitive medical or health information.

  • Do not submit diagnoses, imaging results, or detailed medical history through website forms or email

  • Email communication may not be fully secure

  • Secure portals are used when PHI transmission is required

5. Disclosure of Information

We do not sell or rent personal information.

Information may be disclosed:

  • To healthcare providers involved in your care (as permitted by law)

  • To billing, scheduling, or electronic record vendors under HIPAA-compliant agreements

  • When required by law, regulation, or court order

6. Cookies & Tracking Technologies

Our website may use cookies or similar technologies to improve functionality and analyze traffic.

You may disable cookies through your browser settings; however, some site features may not function properly.

7. Data Security

We take reasonable administrative, technical, and physical measures to protect information from unauthorized access, loss, or misuse.

While no system is 100% secure, we continually review and update safeguards to protect your information.

8. Your Rights (Massachusetts & HIPAA)

Depending on the information involved, you may have the right to:

  • Request access to your personal or health information

  • Request corrections to inaccurate information

  • Request restrictions on certain uses or disclosures

  • Receive a copy of our Notice of Privacy Practices

Requests regarding PHI must be made in writing and will be handled in accordance with applicable law.

9. Third-Party Websites

This website may contain links to third-party websites. Apex is not responsible for the privacy practices or content of those websites.

10. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Updates will be posted on this page with the revised effective date. Continued use of the website constitutes acceptance of the updated policy.

11. Contact Information

If you have questions about this Privacy Policy or how your information is handled, please contact:

Apex Physical Therapy & Performance
alex@apex-physicaltherapy.com
401-533-8045